For my focus I have chosen designer Olivia von Halle. She is a sleepwear designer based out of London,
England. Olivia first presented her
collection in 2011. She has a strong
design career history as a trend forecaster. She has worked with major companies such as Louis Vuitton, Gucci and Lamborghini.
The reason I have chosen Olivia Von Halle as my focus is mainly because
of her idea of her customer. Her customer is a reflection of herself and she
says,
“Coming home from evenings partying
with friends, she would long to ditch her sky-high heels and constricting
outfits for something glamorous enough to enjoy a gin and tonic in before
sliding off to bed. Inspired by the lounging pyjamas worn by Coco Chanel and
her contemporaries in the 1920s, she started work with her tailor to design the
perfect pair of pyjamas.”- Olivia Von Halle
I understand her customer and I believe that my customer lives a
very similar life style to hers. My brand concept brings together “a mix of city socialite
and southern charm”. I enjoy creating
classic tailored pieces made in colorful patterns, bold colors, and lux materials.
Olivia’s company is a new one and they have only been around a
few season. While the collections are
small and only include a few pieces that come in multiple color ways, the
styles and fabric choices are on trend and contemporary yet, classic.
Currently her collections are sold
globally. In New York you can purchase Olivia von Halle at Saks Fifth Avenue, Journelle, La Petite Coquette, and Bonne
Nuit. Her items can also be purchased
online at such retailers as Net-A-Porter, Nordstrom, and Gift Library.
Her pyjama sets range from $300.00
for a tank and short set, to $850.00 for a floor length robe. All of her pieces
are 100% silk.
Her work and her brand have been a huge inspiration to me and creating a vision for my brand. I have had the idea of my customer for a while, but coming across her collection last semester just solidified my choice to create this brand based around this over privileged, high maintenance customer. Who I have fell madly in love with. She is incredibly fun to design for. She is so playful,yet poised. There are no limits
Until next time,
xoxo HCH